PetitePosh.com, Longtime Canadian Online Boutique, Gets a Complete Overhaul - PR News
24 January, 2014
Online PR News – 24-January-2014 –PetitePosh.com, the longtime Canadian online boutique featuring unique baby gifts and accessories, has been completely revamped with new product lines, new giveaways, a new site and two new, very passionate owners.
PetitePosh (www.PetitePosh.com) was created in Toronto, Ontario over eight years ago and has fought its way against competitive online niche baby sites and the ever growing expansion of department stores. Its success was due to the dedication of discovering unique, premium quality baby items and showcasing them to the eager North American market while maintaining the customer service you might expect from your local boutique.
Over time small improvements have been made. Sales were steady but not growing. That is when entrepreneurs Paul Baggio and Derek Szeto decided to do something about it.
“A website like this already has loyal customer base that not only purchases from you but tells their friends and family as well.” Paul explains as he answers why they made the decision to purchase the company over creating one. “These loyal ambassadors are hard to find especially when building a company from scratch.”
Breathing new life into a website does not just come from a fresh set of new owners. Both Paul and Derek have extensive experience in the digital world and established themselves as leaders in their respective fields. Derek from Toronto, a proven entrepreneur and founder of the largest online Canadian shopping community RedFlagDeals.com has gone on to mentor and establish many other online startups. Paul from Guelph, a senior manager and expert in online affiliate marketing, has over 10 years of professional experience with some of the largest Canadian digital companies in Canada.
“First thing was the redesign. We worked hard consolidating and purging products to deliver a clean site that was easy to navigate”, Paul explains. “Next came new products. New toy sets, kids bedding, unique gift baskets, personalized baby gifts all sourced from premium suppliers both local and foreign as we strive to find amazing products that will keep customers coming back.”
And the results? Well only a few months in and the “traffic and sales are rising“ according to Paul Baggio, “a healthy increase year over year as well”.
“We are not expecting big results yet. We are just now getting settled and are ready to unleash our marketing strategy along with some totally new product lines which will dramatically expand our business in the coming months. Stay tuned!”
Established in 2005, PetitePosh.com has built a reputation as a leader in unique, creative and personalized gifts for babies, toddlers and of course Mom. As seen on CityTv and in People and Today’s Parent magazines, PetitePosh has quickly grown to stock over 500 products from both independent and large scale manufactures such as Hasbro, KidKraft, Melissa & Doug, Caden Lane, and Baby Bjorn.
Guelph, Ontario, Canada